Category Archives: Social Media Campaigns

Testing Your Social Media Campaign

With the explosion of social media, companies have been scrambling to get into the game, oftentimes without strategic thought, planning, and preparation.  Not only is this a risky move but it is also not an efficient use of valuable time and resources. Unfortunately, even large scale corporations who are no stranger to social media initiatives can also get caught in the web of failure. Continue reading

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Almost Everything You Have Ever Wanted to Know (and more!) About the Golden Arches

In an attempt to be transparent and to protect its reputation, McDonald’s Canada has recently launched a social media campaign called Our Food, Your Questions  (Here is an article from The Globe and Mail regarding this campaign)

So what is this campaign all about? Continue reading

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Filed under Social Media Campaigns, Social Media Tools