Tag Archives: Twitter

Testing Your Social Media Campaign

With the explosion of social media, companies have been scrambling to get into the game, oftentimes without strategic thought, planning, and preparation.  Not only is this a risky move but it is also not an efficient use of valuable time and resources. Unfortunately, even large scale corporations who are no stranger to social media initiatives can also get caught in the web of failure. Continue reading

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Personifying a Brand

What is “personality”?

According to Merriam-Webster, personality can be defined as a set of distinctive traits and characteristic or as the complex of characteristics that distinguishes an individual or a nation or group.

Your personality is how you present yourself to be. Each person has his own personality that sets him apart from others in a crowd, but why are some people more easily recognizable than others? The key here is the difference in visibility. People will more easily notice you if you project your personality and make it easily “accessible” and viewable by others.

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More Reasons to Blog?

I’ve just read a post from Jeff Bullas’ blog on the topic of “What are the 10 Secret Benefits of Blogging?”  Bullas runs a great blog on anything and everything to do with social media and online marketing. I highly recommend perusing through his posts as he shares the latest trends as well as his own insights on these two subject areas.

In his post, he discusses 10 benefits to blogging:

  1. You will become a better writer
  2. Your video skills will improve
  3. You will learn
  4. Visibility – people will hear about you
  5. Expert status
  6. Become a champion researcher
  7. Power networker
  8. Your memory will improve
  9. Your creativity will increase
  10. Synergizes and synthesizes focus

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Filed under Social Media Tools